The University of Pennsylvania, one of America’s top 10 post-secondary institutions, chose Taffy Hill to brand and market the launch of Penn State Eats - a mobile ordering solution. The challenging project included branding, coordinating operations, site development, marketing and advertising throughout the different campuses and various channels. Penn State Eats was successfully launched in three months during the COVID-19 pandemic.

Taffy Hill completed brand identity, strategic marketing, stakeholder workshops, operational leadership, menu optimization, consumer analytics, growth management and CX positioning strategy.